Proposed Strategy Moodboards

Proposed Strategy Moodboards

Proposed Social Media 

For my proposed social media idea, it is mainly revolved around the influencers and fashion photography. For instance, using people such as @gulluguyleo and @adrianneho to boost brand awareness. In addition to using fashion photography to make their products seem more appealing, as they will be in a more attractive setting and also be seen on influencers that are known in that specific area. 

Proposed Demographics

This is my proposed strategy moodboard, and my idea for Umbros' new target market is to have a more mixed gender demographic, as they are currently very male orientated. At the moment, the female market is heavily into wearable sportswear, as brands such as Nike, Adidas and Fila are being worn not just to do sports in. However, these brands have already covered the genders, and this is where Umbro are falling down. As if you were to look on their website you would see a large male section and the female section in proportion is small, and very hard to find. 

Proposed Market Position

This is my proposed market position and competitors for Umbro. It involves more up-market competitors such as Supreme and Off-White, as these are the only two main competitors in this section of the market, which is a great opportunity for Umbro to be able to gain some market share. Additionally, in-keeping with the football demographic, but adding a more fashion-forward line, as this would not only keep with their core identity, but also make their brand more appealing to a wider demographic, which ultimately would lead to success.