Product Selection

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Umbro's Product Selection

"Umbro is one of the leading sportswear, sports apparel and equipment company in the world, serving millions of customers worldwide. The focus of Umbro is on Football related products as a part of its marketing mix strategy and equipment such as apparels, boots, ball, hats etc. The products are available for adults as well as children also. As a sports jersey manufacturer, it also supplies uniforms to English football clubs such as West Ham United, Blackburn Rovers FC etc. Further training wear clothing is also provided by Umbro such as T-shirts, Jerseys, Jackets, Shorts and Pants. Apart from clothing, football equipment such as ball, gloves, hats, boots are also sold by Umbro. Umbro has now also introduced casual lifestyle clothing inspired by existing product line and its various products boasts of technological innovation in their design and use of high grade material."

Direct quote taken from: https://www.mbaskool.com/marketing-mix/products/17298-umbro.html

 Umbro has a very streamlined product selection, as it mainly consists of sportswear, which is a very segregated market that will be hard to be successful in now as there are so many competitors that have taken the majority of market share. 

However, Umbro have done collaborations with brands such as MissGuided, Off-White, Pepsi, JUUN.N, which are all popular brands that have had a high success rate. All of these collaborations have sold out quickly, however, Umbro have chosen not to take inspiration from the success of these collaborations, which in my opinion is a mistake. 

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