Fashion Marketing & Management 1

Poster Task I decided to base my poster on the marketing methodologies of Umbro. As their marketing is an element of Umbro that I find particularly interesting. We had a seminar that summed up the changing fashion landscapes, it included a section on marketing methodologies.  Companies can be heavily bricks and mortar, for example John Lewis, as they have a lot of physical stores around the UK and many people choose to visit the stores rather than use their online option. However, there are some businesses that are exclusively online, such as ASOS.  Umbros' marketing methodology is slacking. They barely have any adverts and also are active on social media platforms that aren't particularly popular in the modern era. Their most used platform is Facebook, which has dropped in popularity since the likes of Instagram have come about. Instagram is now the most popular social media platform. Therefore, Umbros marketing methodologies could be seen as outdated, as they

The Brief In this module, I get the choice of 6 different brand/designers to base my research on. These being: Topshop/Topman Ben Sherman Umbro Victoria's Secret Abercrombie & Fitch Dolce & Gabanna This blog will contain all of my research and development of the brand I have chosen, and will not only help me develop my written skills, but will also make my findings more accessible. In the end,  I will be producing a minimum 3000 word brand marketing report, that will outline my findings, and any proposed recommendations, whilst justifying a functionality within its defined target audience. Alongside this, I will produce 6 moodboards, 3 on the current position of the brand, and 3 on the proposed position of the brand. Finally there will be a presentation pitching my brand ideas and recommendations. The Fashion Environment The fashion game is constantly changing, it started off as only high street shopping available to people, and now you can order an